Axel Oberwelland

Place

• Now
  26th
• Last week
  26th
• Two weeks ago
  26th
• Three weeks ago
  28th

Axel Oberwelland, a German billionaire, is the driving force behind Storck, one of the world's leading confectionery companies. Born in 1966, Oberwelland is the fourth-generation owner of the family business, which was founded in 1903 by his great-grandfather, August Storck. The company started as a small candy manufacturer in Werther, Germany, and has grown into a global confectionery giant under Oberwelland’s leadership.

Storck is renowned for its iconic brands, including Werther’s Original, Toffifee, Riesen, and Knoppers. These brands have become household names across the globe, thanks to their quality and innovative marketing strategies. Werther’s Original, in particular, is celebrated for its creamy caramel taste, becoming a symbol of comfort and nostalgia.

Axel Oberwelland took over the company’s reins in the 1990s, following in the footsteps of his father, Klaus Oberwelland. Under his leadership, Storck has continued to expand its product range and market presence. He has focused on maintaining the company’s tradition of high-quality confectionery while also embracing modern production techniques and expanding into new international markets.

Oberwelland's approach to business combines traditional values with forward-thinking strategies. He has overseen significant investments in research and development, ensuring that Storck remains at the forefront of confectionery innovation. The company's success is also attributed to its effective advertising campaigns, which have helped cement its brands' popularity worldwide.

Despite his significant wealth, estimated at over billion, Axel Oberwelland maintains a low public profile. He is known for his privacy and dedication to his work, rather than seeking media attention. His leadership style is characterized by a commitment to quality, innovation, and the long-term sustainability of the family business.

Axel Oberwelland’s stewardship of Storck underscores his capability in managing and growing a legacy brand in a competitive industry. His contributions to the confectionery sector have not only ensured the enduring success of Storck but have also enriched the global sweets market, bringing joy to millions of consumers around the world.

Share

Your involvement